Innovate or drown

[dropcap]W[/dropcap]elcome to the brand new website of the AVG Innovation Labs. Based in Amsterdam, Netherlands it’s our job to boldly go where no online security company has gone before.

AVG Innovation Labs monitors current trends and develops software both to meet the needs of today’s public but, excitingly, to see into the future and meet those needs too. With an international team of engineers, the AVG Innovation Lab is a fast paced, dynamic outfit that ensures AVG is always one step ahead.

The Innovation Labs has been initiating and pursuing many interesting projects since our inception in 2011. Many of our initiatives have either been implemented as complementary features into our core AVG products or became brand new standalone products. For a complete overview of all our current projects you can take a look at our Projects page.
So what drives us…?

Our ethos: Innovate or drown

A bond from the w:en:Dutch East India Company (Vereenigde Oostindische Compagnie), dating from 7 November 1622, for the amount of 2,400 florins; written out and authorized in Middelburg, but signed in Amsterdam.

A bond from the w:en:Dutch East India Company (Vereenigde Oostindische Compagnie), dating from 7 November 1622, for the amount of 2,400 florins; written out and authorized in Middelburg, but signed in Amsterdam.

We are constantly striving for innovation. A good part of our team is located in the Netherlands – which has a proud history of innovation. For the Dutch, “innovate or die” has been more than a cliché. It’s been innovate or drown.

The traditional symbol of Dutch innovation is the windmill, used to power lumber and flour mills, and to create fields for agriculture. Tracts of low-lying land were sealed off with dykes and kept drained by windmills maintained by collectives of farmers. This established a social and financial system of collaboration that provided the foundation for the first stock market, established in Amsterdam in 1602, to trade the first paper shares issued by the Dutch East India Co. These first shares soon led to other financial instruments and derivatives, including bonds and insurance products, all introduced within a short cycle from our office in Sloterdijk!

Like the Netherlands, the AVG Innovation Labs is constantly looking for ways to harness the environment around it, push the boundaries and carve out a better future for everyone.

How we work: The Project Funnel

Generally speaking, inspiration for our projects comes from one of three places:
• Internally at AVG
• Internally within Innovation Labs
• An external request from outside AVG.
Once we have investigated the viability of a project we set to work in a standard six-week cycle.


This process includes everything from inspiration, original design, and competitor analysis to building functional prototypes. By the end we have a full assessment of the strengths, weaknesses, demand and viability of a project.

Working with us:

At the Innovation Lab we love to work with people from all walks of life and backgrounds. We love to hear from members of the public who have a potential idea for a project. We having a saying to this effect: “If you passionately believe in an idea, we are prepared to believe in you.”

So how do you know if you’re a good fit to work with us on a project?

First of all, we are looking for a credible champion. You should know what you are talking about, from a business, technology, or design perspective. We’ll try to fill in any gaps during the course of the project, but we will be following your lead, building on your idea.

Secondly, but equally important, we are looking for commitment. We need a champion who believes in their idea, even when others don’t. The goal of an App Lab project is to make it easy for everyone else to believe in your idea.

Lastly, the App Lab projects run for six weeks and during that time, you will need to spend a minimum of 4 hours per week working on the project. Ideally, you will be able to come to Amsterdam to work with us in person.

If this sounds of interest to you, then please don’t hesitate to get in touch with your ideas!

The Innovation Labs team.

Disclaimer: All opinions are those of the author and not those of AVG or Innovation Labs.

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.